April 2023 Tracking
The document to the right is an example of how the media relations team tracks our mentions in the media. This is ultimately used to pull together our weekly analytics report, which is essential to understanding our progress and success as a brand.
List of VT Experts
I created this document as a resource for the media relations team. When significant current events occur, we refer to this document to see if any of our experts would be a good fit for media inquiries. We can also refer journalists and news outlets directly to this document, so they can decide who they may like to reach out to.
